New Project Going Live
Here’s some exciting news for you. So the next big project that I’ve been working on this past year is finally making its way from my head and computer out into the real world. It’s called Hi, Hello There and it’s going to be a platform for all the creative ideas that have been building up in my Evernote for the last 5 years… That includes enamel pins, art prints, books, games, toys and other cool merch.
This was a fun one as it challenged me quite a bit. Finding the name was difficult and it took a while before it grew on me. The idea behind it was to represent the overall vibe of my art which I think of like a warm greeting. Which led to me thinking about greetings. You greet friends and family. You greet people you want to engage or get to know. It all starts with a greeting. So, the name of the brand became a greeting, but it’s also an introduction and a call to action. It’s intended to be an informal greeting to everyone it comes across, which is partly inspired by how I interact with friends and family: informal, relaxed and a bit dorky.
With the branding, I decided to take a different approach to get myself out of my comfort zone and be more experimental (at least from what I normally do). The logo is mostly typographic (I usually go for some icon + text lockup), the color palette includes 7 RGB based colors (I normally stick with 3-4 Pantone colors) and I’ve included separate doodle-based icons as part of the branding (I usually use logo icons as additional brand elements). While I was developing everything, I kept getting frustrated because I was limiting myself to a normal branding project guidelines, but then I realized, I would be in control of brand implementation AND I could do WTF I wanted. It’s ok for this to be experimental. Bottom line is it should be fun.
So, there’s most of the backstory explaining what and why. I haven’t launched the website just yet, but that will be happening very very soon. In the mean time, head over to @hihellothereco and follow along. Thanks for reading!