Engagement Education Infographic

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Gobo came to me to create a set of infographics that could engage and educate their clients on the importance of engaging stakeholders. They had a collection of content that needed to be used in this set of infographics and leaned on me to create something that was visually engaging and easily digestible.

I approached the project by creating a style loosely based on their standard "helvetica-man" infographic style but added character detail and hand-drawn qualities to help connect to readers. I proposed creating a basic story for the opening page, using a limited color palette and applying similar design aesthetics and icons to the remaining pages, After a bit of collaborative brainstorming and some revisions, we ended up with a set of infographics that present the content with a lighthearted vibe.