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Not too long ago, I helped develop the brand identity for Daniel’s creative coding project called The Coding Train. After some time, Daniel contacted me to help expand the brand. What he hand in mind was to turn ASCII symbols into characters that would become part of the brand. From there, it was up to me to visualize, to play and to explore. This work fits perfectly with my fun and light hearted aesthetic, so I jumped right on it.


What I came up with were 10 new characters, each with its own personality, emojii symbols (to be used for the Youtube audience), scenes and a slew of art that could be used to build out a magical merch shop for the Coding Train.


Cast of Characters

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Emojii Symbols

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Initial Illustrated Scene

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New Updated Scene

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Alternate Scene

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Landscape Scene

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Holiday Fundraiser Promo

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Shirts!

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The Coding Train
Brand Development

Be sure to check out the initial brand development project too!