Adrienne, one of the 2 Grass Fed Gingers, approached me to develop a brand identity for her podcast that focuses on progressive, innovative and dogma-free nutritional education. She contacted because she felt my work was a good match for the way she wanted the branding to feel: fun, friendly and approachable.
My approach was to use hand-drawn elements that used a palette of bright colors to create this fun and approachable vibe. What I developed for her included a logo, a color palette, brand fonts, patterns and doodle elements, illustrated portraits of both the Gingers and 2 website mockups.
