• Work
  • About
  • Instagram
  • Shop
Jason Heglund: Illustrative Designer
  • Work
  • About
  • Instagram
  • Shop
CodingTrain_BE_Header.jpg

Not too long ago, I helped develop the brand identity for Daniel’s creative coding project called The Coding Train. After some time, Daniel contacted me to help expand the brand. What he hand in mind was to turn ASCII symbols into characters that would become part of the brand. From there, it was up to me to visualize, to play and to explore. This work fits perfectly with my fun and light hearted aesthetic, so I jumped right on it.


What I came up with were 10 new characters, each with its own personality, emojii symbols (to be used for the Youtube audience), scenes and a slew of art that could be used to build out a magical merch shop for the Coding Train.


Cast of Characters

CodingTrain_BE_1.jpg

Emojii Symbols

CodingTrain_BE_2.jpg

Initial Illustrated Scene

CodingTrain_BE_3.jpg

New Updated Scene

CodingTrain_BE_4.jpg

Alternate Scene

CodingTrain_BE_6.jpg

Landscape Scene

CodingTrain_BE_5.jpg

Holiday Fundraiser Promo

CodingTrain_BE_7.jpg

Shirts!

CodingTrain_BE_8.jpg

© Jason Heglund Illustration & Design. All rights reserved.